The media nowadays has a huge impact on the way we see ourselves. It's typically hard to avoid all the relentless advertisements that we see plastered everywhere. The media affects the socialization of gender roles and can affect people's behavior/attitudes towards the opposite sex and ourselves.
Why do commercials that advertise cleaning products generally show women cleaning the house instead of men? Why do beer commercials seem to always have a group of men drinking beers, usually while watching sports? Who should we blame for creating these acceptable social standards that determine who we are according to our age, sex, and even wealth?
We live in a socially derived world in which we are expected to fit to specific gender roles. But it's not only the media we should blame but also ourselves for accepting these social standards. In today's world it's not only the man who works and provides for his family. In fact, women are now becoming the financial providers for their families while men stay at home and become the main caregivers. Still we feel the need to accept and mold ourselves to certain standards that determine how we should look and act.
The expression "sex sells" is one stereotype that has become acceptable and highly exercised among women. We tend to believe the prettier you are the more you can get away with. It is the media that has lead us to believe that a woman's body should look and be a certain way. We tend to try and duplicate this "ideal woman" that doesn't exist. There is no perfect woman. We can try to fit this fantasy or instead, try to be the best version of ourselves.
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